Candle E-commerce Brand Hits 1.14M Search Impressions..

The underlying reasoning and competitive insight that shaped our approach. In home fragrance, most purchases start long before a product search. People look for gift ideas, scent guides, décor inspiration, and ways to set a mood. Brands that only optimise product pages miss that entire top of the funnel. So we treated the site as a topic ecosystem, not a catalogue. Connected content around candles, fragrance, lighting, home décor, and aromatherapy built topical authority, which lifted relevance for commercial pages too. Every guide fed into a collection, and every collection was reinforced by the guides around it. All of it was built for North American search behaviour across both the US and Canada.

At the start of the tracked period, Lume & Wick had low daily search visibility. Once the SEO campaign launched, impressions and clicks began trending upward, with growth accelerating through January and February as daily search activity reached far higher levels than at the start. Over the tracked period, the site appeared in Google Search more than 1.14 million times and drew 5,496 organic clicks. Its aggregate average position reached 8.1, putting overall visibility in the first-page range. This wasn't a short-term spike: the site sustained substantially higher search activity through the later part of the period, building a lasting organic foundation. 1.14M+ organic search impressions 5,496 organic clicks 8.1 average search position 0.5% average click-through rate